Justin Alexander’s Be You Campaign Promotes Inclusivity for All Brides

Justin Alexander, one of the most popular and coveted bridal brands, just launched their newest campaign. According to the brand, their new ‘Be You’ campaign aims to include all brides in today’s society, regardless of their relationship status or sexual orientation. The company continues to say that they want women of all backgrounds to feel confident in showing their true selves on their wedding day, no matter what image society tells them they should project. We couldn’t agree more!

The Lineup

In the lineup of models, there are fashion influencers Kelsey Gross and Grace Strobel, the first Down syndrome model to represent an American skincare brand. Justin Warshaw, the CEO and creative director of Justin Alexander, says “Be Yourself” is a phrase that is often used because every bride should feel confident about themselves and can find the bridal gown of their dreams. According to Alexandr, this campaign is all about inclusivity. He further added that the aim was to show customers who may not have been able to see themselves in their previous campaigns that they too could be as beautiful and special as any other woman.

The Outfits

Justin Alexander’s new ‘Be You’ campaign, launching just a few months after its first appearance in 2018, features wedding dresses from Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Sincerity Bridal, and Lillian West. This clothing lineup has a different style for everybody, from streamlined, simplistic outfits to elaborately detailed dresses. The dresses shown in the campaign can be found in-store at White Traditions Bridal House or your nearest Justin Alexander retailer. The brand has also improved its inclusivity efforts by developing skin-colored mesh and tulle options and an updated size chart to represent a more accurate fit. In addition, the company does not charge an additional fabric fee for sizes 20 and up.

Here’s How to Choose the Perfect Jewelry for Your Big Day

You have a groom, you have a dress. Yes, you made it to the finish line… but not quite. One of the things that have the power to bring the entire look together is your wedding jewelry. According to bride stylist Lauren Hartman, accessories and jewelry add a personal touch to the outfit and make the dress belong to the bride. Choosing wisely is very important, as you want to find the perfect balance without losing yourself. Here are Hartman’s best style tips so that your wedding day look is even better than you imagined.

Push Your Comfort Zone

A wedding might not be the best day to experiment with accessories you’re not comfortable with. If you’ve never been a person who’s into necklaces, don’t make your wedding the first time to premiere something you’re not used to. Instead, turn to the kind of accessories you know you can rock, and then dial up the oomph factor on that. If earrings are your jam, pick out statement earrings that perfectly match your outfit. A look back into your own fashion book will give you plenty of insights into your own likes and dislikes.

Incorporate Your Sentimental Pieces From the Start

If you’re going to wear something that’s been passed down from generation to generation, or is a sentimental piece you just have to add to your entire look, take it with you when you go dress shopping. Be it a family heirloom or your grandmother’s pearls, if these jewelry pieces are a must on your big day, then ensure that your outfit is able to incorporate these from the very beginning. This way, you’ll reduce the risk of facing the tough choice of ditching these pieces on the big day.

Know That You Can Switch Things Up Anytime

The ceremony is only a part of the wedding, not the entirety of it. So remember that it’s possible to switch to different jewelry after the ceremony. The veil often blocks your earrings from being seen, so after the ceremony is over, ditch the veil and slip into those statement earrings you want. A lot of people do go for an outfit change for the reception, but you can play around with your look just by switching out the jewelry you wear. It’s a much easier, quicker, and more budget-friendly option, as opposed to splurging on a second outfit for your big day.