Vera Wang has been the fashion industry’s sweetheart for decades. Being the consummate rule-breaker, she has been continuously pushing the creative boundary through her designs. She has successfully changed the bridal fashion industry by altering the common notion of bridal wear. Her eponymous label is reeling the luxury wedding market with a pioneering approach of non-conformity and unique creativity. Now Wang is set to make her designer bridal collections more accessible with a brand new collaboration.
The Concept behind Vera Wang Bridal-wear
Serving traditionalism in a modern and irreverent alternative way, Chinese-American fashionista Vera Wang has changed the idea of what brides should wear on their big day. According to Wang, she has been a “renegade” of the wedding industry, by encouraging diversity and freedom of experiment to the modern brides. Her prior inexperience in bridal wear gave her a fresh new perspective on the market altogether. Her wedding dresses are now adored by the rich and famous A-listers. High-profile brides such as Gwen Stefani, Ariana Grande, Kim Kardashian, Alicia Keys, and Victoria Beckham have donned Wang gowns on their wedding day.
The New Collaboration
Taking her business to the next step, Vera Wang is now focusing on making her luxury bridal label “more attainable” with a new collaboration with international bridal juggernaut Pronovias. The luxury price tag for Wang’s couture bridal gowns generally ranges from £4,000 for an entry-level dress to £36,000+ for a fully bespoke look. With the new partnership, the price range will be decreased between £1,200 and £3,000, but without compromising the quality design. The vast debut collection of the collaborative Vera Wang Bride label features 60 stunning looks, each infusing unique style with Wang’s signature craftsmanship of attention to fabric and silhouette. According to Wang, this partnership truly enables her to expand her creative idea in the “real world”, bringing design and quality to a more attainable level.