The wedding dress designer Hayley Paige made an announcement last year that she could no longer use her name, which is the exact name of her fashion line, in any business endeavors or even speak it out loud due to a temporary restraining order from its parent company, JLM Couture.
What Happened in Court Between Hayley & JLM Couture?
The fashion and wedding dress designer’s full name is Hayley Paige Gutman, and she lost access to her @misshayleypaige Instagram account with more than 1 million followers. Hayley posted a video on her second account, @allthatglittersonthegram, explaining that the original one might still be posting, but she’s not behind it.
The bridesman and fashion line brand, JLM Couture, sued Hayley for breach of contract, among other things in a New York federal court. While the company’s main grip was Hayley’s original Instagram account, JLM also filed a temporary restraining order banning Gutman from using her name or any of her previously-related to her social accounts, which the judge granted. According to Hayley’s attorney, she’s not even allowed to use her name in public and can’t even sign a new work contract.
JLM Couture made sure to address the issue of Hayley using her name on social media as she’s posting content (addressing both Instagram and TikTok) that doesn’t “properly represent” the fashion brand. In her video, Hayley claims that she was always using her Instagram as a hybrid between her professional and personal life.
Fashion Influencers Should Use a Lawyer More Often
Hayley explained how she signed an initial contract with JLM Couture in 2011 when she was young, new to the industry, and naive. She didn’t have a lawyer look over it, and she’s appealing to everyone, not people in the fashion industry to always have a lawyer look over contracts.
When that original contract expired, Hayley felt bullied and manipulated by the company and its CEO, Joseph L. Murphy in her effort to get a renewed contract that is less “one-sided.”
Hayley is currently fighting for her name and original Instagram account and is already getting support on major social media platforms. Meanwhile, a JLM Couture spokesman has refused to return comments on the video or the lawsuit.
This Bridal Bodysuit Trend Might Set the Tone for 2021 Weddings
Brides that are preparing for a summer wedding in 2021 might have more fun and exciting options than the traditional wedding dress silhouette. Morilee showcased a new dress on Instagram featuring a bridal bodysuit with an attachable skirt extension. Judging by the overwhelmingly positive reaction it’s gotten from shoppers, could this be a new trend for modern weddings?
The Poesy Gown
Certainly a daring and innovative piece, the Posey Gown deserves the attention it’s been getting from the public. This two-piece bridal gown is made up of a detachable, floor-length, tulle skirt, and a stunning, open-back bodysuit. The beaded wedding romper is covered in lace with intricate details. The long-sleeved romper and detachable skirt together make a traditional silhouette for a dignified wedding ceremony. However, once the reception starts, the dress turns into a gorgeous romper that summer brides can dance in and enjoy their wedding day to the fullest!
Is the Bridal Bodysuit the New Trend?
This dress by Morilee has certainly gotten a lot of positive attention in the first couple of weeks of 2021. As the video and images of a model showcasing the dress continue to be shared online, the idea of a wedding romper is gaining more traction. Many daring brides are sure to embrace the trend and opt for stylish and comfortable bridal rompers for their summer wedding. Designers are ready to help bridge the gap between the modern and traditional bride by catering to this new trend in a variety of innovative styles.
While a romper-wedding dress might seem a bit too daring for some, modern brides are ready to embrace this trend and the many variations of it that are certain to come. Fashion is an ever-evolving entity that strives to represent the values, mindsets, and preferences of contemporary people. What this wedding dress style stands for is an innate love of life and a fun-filled celebration of youth.