Designer Erdem Moralioglu Launches a “Casual” Bridal Collection

Erdem Moralioglu

The first bridal collection of British designer Erdem Moralioglu is a ray of light after the bridal market was hit due to the pandemic. The collection is launching on his website and at his best store in Mayfair. The designer can meet the needs of brides who will have a simple outdoor ceremony or a civil service rather than throw a party for 400.

The Simplified Wedding Dress

Erdem Moralioglu's simplified wedding dress Erdem’s dresses are the kind one can wear again and again, and not only during the ceremony or the reception. They range from minis in cotton Broderie Anglaise to embroidered midi dresses with sheer puffed sleeves. His collection also features an A-line shirtdress topped with an organza cape. His approach is casual, but there is still a formality to it. He aimed for the type of dress that was simple yet beautifully designed and would be suitable to keep and pass on to the bride’s daughter or somebody else.

Influence from the Past Erdem Collections

Victorian gowns from Erdem's spring 2019 show The shirtdress, for example, is reminiscent of the Victorian gowns of his spring 2019 show. The long-sleeved cotton mini is cut in the same shape as an orchid brocade dress from his fall 2015 collection. The designer also used ideas from the custom wedding gowns he’d made for private clients. Erdem was inspired by additional looks he designed for rehearsal dinners and after-parties too. Before 2020, the dresses in his present collection might’ve been classified as one of those “additional” looks. It’s all different now when they are meant for the main event.

Ready-To-Wear Wedding Dresses

Erdem Moralioglu creates the dresses as ready-to-wear. This means they can be bought off the real or virtual rack throughout the year, and not like traditional wedding dresses that are usually made to order and take longer to complete. A dress that the bride can just zip up without fittings, tailoring, or fuss is a great convenience in the era of general uncertainty and changing restrictions. The main thing, according to the designer, is for the bride to look like the most beautiful version of herself.

A Step-by-Step Guide for a Flawless Under-Eye Makeup Routine

Don’t have time to head to the salon or try out homemade beauty treatments to conceal your under-eye bags? Then a quick makeup fix can be your savior! And if you want to learn the right way of concealing the under-eye bags and circles like a professional, you’re in the right place. Read on for an expert step-by-step guide for proper under-eye makeup.

Step 1: Prep the Skin

Go for moisturizing eye creams instead of the literal makeup foundation, as it can make your under-eye appear cakey. Put a drop on a fingertip and dab it lightly along the under-eye area. This will plump the delicate skin and cover the visible veins underneath. Use a refrigerated cold roller or under-eye gels to de-puff your eyes.

Step 2: Color-Correct the Dark Circles

Use the color corrector for priming the eyes to make the concealer more effective on dark circles. A shade of a sunny color like yellow, orange, or peach can essentially neutralize the hyper-pigmented bluish dark circles when applied tactfully on the darker eye areas.

Step 3: Contour the Under-Eye Bags

Yes, you can contour your under-eyes with the help of a thicker or stiffer balm concealer. The trick here is to choose one 2-3 shades lighter than your skin tone and apply it only to the bottom of your under-eye bags. This technique creates the illusion of lifting the surrounding skin, receding any ballooned creases.

Step 4: Go for a Creamy Liquid Concealer

Skip this step if your eyes are bagless. Use a creamier liquid concealer closer to your original skin tone as the skin’s warmth softens the formula easily, making it smoother. Wait for 10 seconds after applying to make the formula stick to your skin, then tap and blend using the ring finger.

Step 5 (Optional): Apply Powder to Set

A light dusting of a translucent powder gives the final touch in concealing the creasing texture of under-eye bags. To prevent streaking, use a sponge or a brush to stamp the powder into the skin, making a smoother final appearance.